Introduction
I’m just coming to the end of another week of meetings with UK retailers of all different sizes. Whatever the size of the business, the conversation often turns to the subject of loyalty programmes as that’s where I’ve spent much of the last decade. And again, whatever the size of the business, paper stamp cards are brought up as a potential mechanism for rewarding and influencing customers. Stamp cards have been a subject much discussed in the office and I thought it time to share our thoughts.
