September 2011
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Month September 2011

Social Media: What should retailers do with it?

Not social media, again? Are you with me when I say that we spend 25% of our time talking about it but it leads to less than 5% of sales? Many retailers I meet are experiencing just that. They feel a need to embrace the technology: ‘PLEASE like us on Facebook’ as if their life depends on it, yet hand on heart they probably know that it won’t lead to a massive surge in income.


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