“Congratulations Mrs Morris, you’re three month’s pregnant”
said the Doctor, and promptly handed us a ‘Pregnancy Information Folder’ from the Bounty Parenting Club.
“That’s fantastic news,”, I thought, “one of the happiest moments of my life; there’s a type of loyalty programme I haven’t seen before.”
Setting the scene
The UK high street is changing. Yes, it would be naïve of me to think that I’m giving you any great insight with that statement. Retailers have needed to adapt to meet the changing demands of retailers, as everyone knows. HMV, Waterstones, Oddbins, JJB Sports, All Saints and others- regularly in the news for their financial troubles, mostly as they try to get to grips with the current retail marketplace.
So why has WHSmith pretty much stayed the same as it ever was?