Tag Gucci

The Marketing Audit: Mothercare

BACKGROUND

“Congratulations Mrs Morris, you’re three month’s pregnant”

said the Doctor, and promptly handed us a ‘Pregnancy Information Folder’ from the Bounty Parenting Club.

“That’s fantastic news,”, I thought, “one of the happiest moments of my life; there’s a type of loyalty programme I haven’t seen before.”

The concept of Concept stores

No 74, Berlin

No 74, Berlin

I’ve been doing a fair bit of travelling recently. As I explored each of the cities I visited, it was difficult to ignore just how different each country is in their approach to fashion retail. In particular, I thought it might be interesting to explore how local store designers approach the look of a concept store and the emerging trend of temporary ‘pop-up’ stores.

Luxury brands hit the road

I’ve been reading with interest how successful Fiat has been in selling their limited edition 500byGucci model. They have now sold over 3000 cars and sales of their convertible edition are bound to hit the roof.

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