It’s a tough old world on the high street, as we’re constantly being told, but there is one strand of retail that does appear to be thriving. The virtual high street, of course. According to February’s e-Retail Sales Index from IMRG and Capgemini, overall spend on the internet in February was 20% up on the same month last year. Indeed, UK online retail sales for January and February alone are worth more than £10 billion. Fashion did even better, with clothing footwear and accessories sales up a staggering 34% year-on-year. Even the Head of Online Selling at John Lewis, Jonathan Brown acknowledged: “Fashion led the way, outperforming 2010 by over 50%.
So is it that easy?
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