Tag retail marketing

Retail recession marketing: what’s working?

Let’s not deny it; 2011 was a tough year for most of us in retail marketing. And this was for good reason. Many of the tried and tested activities that we used to have ready to rollout just didn’t have the impact we would expect. We saw some retailers discounting their products heavily, only achieving flat year-on-year sales at best. 

Luxury brands hit the road

I’ve been reading with interest how successful Fiat has been in selling their limited edition 500byGucci model. They have now sold over 3000 cars and sales of their convertible edition are bound to hit the roof.

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