Tag Social networks

Entries 3 Total

Social Media: What should retailers do with it?

Sep 9, 11 3:42 PM

Not social media, again? Are you with me when I say that we spend 25% of our time talking about it but it leads to less than 5% of sales? Many retailers I meet are experiencing just that. They feel a need to embrace the technology: ‘PLEASE like us on Facebook’ as if their life depends on it, yet hand on heart they probably know that it won’t lead to a massive surge in income.

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What can the independents learn about marketing from major retailers?

Feb 22, 11 7:57 PM

If all the independent retailers shut down, the high street would be a dull place to be. “Not very likely though” I hear you saying, but if you wander through a typical town now, it is very different to just five years ago. Like a David Attenborough documentary, I’m highlighting that some of the creatures we love could, if we are not careful, become extinct.

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How do bands get discovered online?

Oct 31, 10 1:20 PM

My youngest brother is in a great band that hasn’t been discovered by a label yet. I was at their gig last night in Earls Court, where they were appearing alongside three other unsigned acts.

Some of them were promoting themselves by announcing their MySpace pages and others were asking the crowd to vote for them in online polls. There were also loads of home-made flyers and postcards on the tables showing web addresses.

Since then, I’ve been thinking- if I was in a band (and had any talent), what would I do to get discovered and build my fanbase?

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