No 74, Berlin
I’ve been doing a fair bit of travelling recently. As I explored each of the cities I visited, it was difficult to ignore just how different each country is in their approach to fashion retail. In particular, I thought it might be interesting to explore how local store designers approach the look of a concept store and the emerging trend of temporary ‘pop-up’ stores.
I’m just coming to the end of another week of meetings with UK retailers of all different sizes. Whatever the size of the business, the conversation often turns to the subject of loyalty programmes as that’s where I’ve spent much of the last decade. And again, whatever the size of the business, paper stamp cards are brought up as a potential mechanism for rewarding and influencing customers. Stamp cards have been a subject much discussed in the office and I thought it time to share our thoughts.
