Tag Strand Marketing

Entries 10 Total

Retailers must have more Klout

Jul 6, 12 4:34 PM

Have you come across Klout yet? It’s a free tool that measures and monitors your influence across social media and gives you an indication of how you use the various social media networks. It then generates a score which you can compare against your peers.

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Luxury brands hit the road

Oct 18, 11 7:08 AM

I’ve been reading with interest how successful Fiat has been in selling their limited edition 500byGucci model. They have now sold over 3000 cars and sales of their convertible edition are bound to hit the roof.

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Social Media: What should retailers do with it?

Sep 9, 11 3:42 PM

Not social media, again? Are you with me when I say that we spend 25% of our time talking about it but it leads to less than 5% of sales? Many retailers I meet are experiencing just that. They feel a need to embrace the technology: ‘PLEASE like us on Facebook’ as if their life depends on it, yet hand on heart they probably know that it won’t lead to a massive surge in income.

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Loyalty for luxury brands – honestly

Aug 26, 11 8:30 AM

If you’re representing a luxury brand there are probably few marketing phrases that make your hair stand on end:

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The Marketing Audit: WHSmith

May 11, 11 5:28 PM

Setting the scene

The UK high street is changing. Yes, it would be naïve of me to think that I’m giving you any great insight with that statement. Retailers have needed to adapt to meet the changing demands of retailers, as everyone knows. HMV, Waterstones, Oddbins, JJB Sports, All Saints and others- regularly in the news for their financial troubles, mostly as they try to get to grips with the current retail marketplace.

So why has WHSmith pretty much stayed the same as it ever was?

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I’m looking for brainpower

Apr 11, 11 8:01 AM

I’m taking a break from writing about retail marketing this week and instead I’m going to focus on a charity project. Please don’t stop reading just yet; I’m not planning to ask for donations or for anyone to sponsor my first marathon run. All I need is some smart ideas.

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Primark: Is this John Galliano’s next job?

Mar 1, 11 9:55 PM

The owners of Primark, Associated British Foods, reported this week in their trading update that despite performing well over Christmas there has been a ‘noticeable slowing down of UK consumer demand’. Their year-on-year revenue has grown by a healthy 11%, but this is probably a result of opening ten new stores in the past year, rather than simply continuing to grow their customer base.

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What can the independents learn about marketing from major retailers?

Feb 22, 11 7:57 PM

If all the independent retailers shut down, the high street would be a dull place to be. “Not very likely though” I hear you saying, but if you wander through a typical town now, it is very different to just five years ago. Like a David Attenborough documentary, I’m highlighting that some of the creatures we love could, if we are not careful, become extinct.

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There’s hidden revenue within most retailers. Here’s how to find it.

Jan 29, 11 5:54 PM

Earlier this week, I met the marketing team in a retail business. They told me they ran hundreds of weekly promotions, but had no idea which ones were successful. I’d say this is fairly common, even in some of the largest businesses, especially if they started on the high street and have migrated online.

The online retailers tend to be better at the internal examinations than the rest, because the management of data is an intrinsic part of what they do.

There’s often so much customer data within a business that is stored, but never explored.

Here are some of the things we are doing to help out.

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Paper stamp cards: Do they encourage loyalty?

Dec 3, 10 9:45 AM

Introduction

I’m just coming to the end of another week of meetings with UK retailers of all different sizes. Whatever the size of the business, the conversation often turns to the subject of loyalty programmes as that’s where I’ve spent much of the last decade. And again, whatever the size of the business, paper stamp cards are brought up as a potential mechanism for rewarding and influencing customers. Stamp cards have been a subject much discussed in the office and I thought it time to share our thoughts.

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