Loyalty?
I’m often approached by retailers who are thinking about launching a loyalty programme. They aren’t quite sold on the concept, or how to implement the technical solution. Nearly ten years ago, one of the top global loyalty experts gave me this piece of advice: ‘Ask if they have made the decision to launch a programme and have already considered some of the options before you invest too much time selling the benefits of loyalty”. I believe his advice still rings true today.
So- you’ve made the decision to launch a loyalty programme. Now, before you get in touch with me, have you considered some of the options available to you? Here are some of the businesses you could be speaking to:
- Chris Jacobs at Business Assyst.
- Mike Atkin at MJA Associates.
- Peter Wray at PGW.
- Andy Wood of GI Insight
- 5One
- BlackSun
- Cheetah Mail
- Vision 6
- Carlson Marketing
- ICLP
- Loyalty Management Group
- Visible Results (Contact me for European opportunities)
- The Leapfrog Group
- Corporate Rewards
- The Logic Group
- Instant Discounts
- The Kessler Group.
Other links worth sharing:
The Shoppologist Dr. Stephen Saunders is Australia’s retail expert and always has something interesting to say.
Think Eyetracking If 2011 is the year of measurable marketing, this company should be very busy at the moment. Here’s their blog which I find really interesting.
Johnny 2011
